Interviews are an important part of marketing. Here are the main things to keep in mind:
• What is the angle of the interview?
• Is there a local or pertinent slant? For example: You are being interviewed for a women’s website. How is your subject important to women?
• Will the reporter be interviewing anyone else for the same story? Who and why?
• How much time will you have for the interview? It’s important to get in your major or most fascinating points in the time allotted.
• What is the date the story will air? Can you tie your slant into a holiday or the date aired?
Tip 1: Do your homework. Know who’s interviewing you. That’s what Google is for!
Tip 2: Have five main topics or stories at the ready.
Tip 3: Ask for the list of questions in advance. They want you to be prepared, too.
Tip 4: Create sound bites and practice them.
Tip 5: Don’t wear small patterns on television.
Tip 6: Have visuals or graphic elements like video clips, photos, and charts ready in case they ask.